Research · April 2026

The State ofAI Search Visibility2026

200 brands. 268 queries. 4 AI platforms. 7,278 citations analysed. More than half are invisible.

The headline

0%

of brands are invisible in AI category search

104 of 200 tracked brands only appear when AI is asked about them directly - never in category, comparison, or problem queries

0

Brands tracked

0

Queries tested

0

AI platforms

0

Citations analysed

ChatGPT
Claude
Gemini
Perplexity
( 01 )

Winner takes most

When someone asks AI for the best tool in a category, the same 3 brands dominate. Everyone else shares the scraps.

0%

of AI visibility goes to the top 3

#1 brand
43%
#2 brand
22%
#3 brand
13%
Everyone else
22%
Explore every brand on the spectrum
Interactive scatter plot — hover any dot to see its BVS, platform breakdown, and segment rank
( 02 )

The problem-query crater

Brands appear when users search by category. They vanish when the same user describes a problem.

Category queries

"Best CRM for agencies"

Visible

Brands appear when users search by category

Problem queries

"My sales pipeline is a mess"

Gone

The same brands vanish on problem-framed queries

71% visibility drop on the highest-intent queries
( 03 )

The platforms disagree

Ask the same question to all 4 AI platforms. They agree on the top answer less than half the time.

0%

of queries return different top brands across the 4 platforms

ChatGPT

Claude

Gemini

Perplexity

Monitoring just one platform gives you an incomplete picture of your AI visibility

See which platform picks which brand
Browse real queries and watch the four platforms disagree in real time
( 04 )

The Reddit effect

Reddit is the second most-cited source in AI answers. But it only matters on two platforms.

Reddit's share of AI citations

0%

of citations on ChatGPT and Claude come from Reddit

The third most-cited domain overall (4.7% of all 7,278 citations). But it only matters on two of four platforms.

Reddit citations by platform

Claude
10%
ChatGPT
9%
Gemini
0%
Perplexity
0%

Perplexity favours editorial sources. Gemini uses opaque redirect URLs - Reddit may be cited but isn't visible.

( 05 )

AI trusts 20 domains

0%

of all 7,278 AI citations come from just 20 domains

AI doesn't search the whole internet. It pulls from a concentrated set of 1,350 domains - but half of all citations come from just 20. Google's own infrastructure accounts for 25% alone. Getting featured on these sources matters more than having 1,000 pages on your own website.

1
Google (internal)24.9%
2
YouTube5.6%
3
Reddit4.7%
4
Wikipedia3.4%
5
Quora1.1%
6
Vault.com1.1%
7
LinkedIn0.9%
8
ManagementConsulted0.9%
Explore the citation galaxy
Switch between platforms and watch the source landscape reshape — Reddit appears and vanishes
( 06 )

Not all industries are equal

Professional services has the lowest AI visibility of any segment. B2B SaaS leads - but even there, most brands only appear inconsistently.

B2B SaaS

50 brands

Avg BVS

35%

Invisible

12%

Leader

GitHub

75% BVS

Marketing Agencies

50 brands

Avg BVS

29%

Invisible

4%

Leader

Directive

60% BVS

DTC / E-commerce

50 brands

Avg BVS

23%

Invisible

4%

Leader

Brooklinen

69% BVS

Professional Services

50 brands

Avg BVS

15%

Invisible

2%

Leader

Grant Thornton

29% BVS

Compare all 4 sectors side by side
Interactive leaderboards, sentiment breakdowns, and the anomalies worth knowing
Linksii

AI search is the new SEO.
Are you tracking it?

Linksii monitors your brand across ChatGPT, Claude, Gemini, and Perplexity. Daily. Automatically.

( 07 )

The AI Visibility Leaderboard

Top 10 brands across all segments, scored against their subcategory-relevant queries

#
Brand
Segment
BVS
1
GitHub
B2B SaaS
75%
2
Brooklinen
DTC / E-commerce
68.8%
3
BambooHR
B2B SaaS
62.5%
4
Figma
B2B SaaS
62.5%
5
Directive
Marketing Agencies
60%
6
QuickBooks
B2B SaaS
60%
7
Xero
B2B SaaS
60%
8
Mailchimp
B2B SaaS
58.3%
9
Salesforce
B2B SaaS
56.2%
10
Siege Media
Marketing Agencies
50%

BVS = Brand Visibility Score. Percentage of subcategory-relevant AI placements where the brand appears.

“Strong SEO doesn't guarantee AI visibility. The rules are different.”

Based on 200 brands tracked across 268 queries on 4 AI platforms, April 2026

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  • All 200 brand visibility scores
  • 4 sector deep dives with full leaderboards
  • Source citation analysis across 1,350 domains
  • Complete methodology and brand list

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Methodology

200 brands across four segments (B2B SaaS, Marketing Agencies, DTC/E-commerce, Professional Services) sourced from G2, Clutch, BuiltWith, and Chambers rankings. 268 queries across category, comparison, problem, and brand-specific types. All four major AI platforms tested: ChatGPT, Claude, Gemini, Perplexity. 1,071 placements generating 7,278 source citations across 1,350 unique domains.

Brand Visibility Score (BVS) measures the percentage of subcategory-relevant AI placements where a brand appears. Each brand is scored against queries relevant to its specific niche (e.g. CRM brands are scored against CRM queries, not all SaaS queries). Cross-segment mentions are filtered to prevent false positives from common-word brand names.

Source citation analysis covers all URLs referenced by AI platforms in their responses. Gemini citations use Google's Vertex AI Search redirect URLs, meaning the underlying source domains are not directly visible. All other platforms return transparent source URLs. Reddit citation percentages are calculated from ChatGPT and Claude data only.

Sentiment, position, and source citations captured for every placement. Data collected April 2026. This report will be re-run quarterly with the same methodology for trend comparison.