AI Visibility in
Marketing Agencies
Specialist agencies dominate AI search - generalists are invisible
Brands tracked
Avg visibility score
Invisible in category search
We tracked 50 marketing agencies across the US, UK, and EU - from SEO specialists to full-service digital agencies. The clear pattern: agencies with a defined niche (PPC, B2B SaaS, content) dramatically outperform generalist digital agencies.
Key finding
B2B SaaS-specialist agencies (Directive, Kalungi) dramatically outperform generalist agencies. Agencies with strong content marketing practices (Siege Media, Impression) also perform well. Geographic locality matters less than niche expertise.
Top brands
BVS = % of relevant AI queries where brand appears
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