AI Visibility in
Professional Services
Mid-tier accountancy firms lead AI visibility - law firms lag behind
Brands tracked
Avg visibility score
Invisible in category search
We tracked 50 professional services firms - 20 law firms, 15 accountancies, and 15 management consultancies. The results show mid-market accountancy firms with strong digital presence outperforming prestigious law firms and consultancies.
Key finding
Mid-market accountancy firms (Grant Thornton, Baker Tilly, BDO, Mazars) dominate the leaderboard at 28.6% BVS each. AI platforms favour firms with strong directory presence (Vault, Chambers, Legal500) over firms relying on reputation alone.
Top brands
BVS = % of relevant AI queries where brand appears
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