AI Brand Score Checker
Check how visible your brand is when people ask ChatGPT, Claude, Gemini, and Perplexity for recommendations. Get your AI Brand Score with a free 7-day trial.
Free 7-day trial. No credit card required.
How the AI Brand Score Works
Your AI Brand Score is built from four measurable components that together tell you how well AI platforms know, trust, and recommend your brand.
Visibility Rate
How often you appear
The percentage of tracked prompts where your brand appears in the AI response. A visibility rate of 60% means your brand shows up in 6 out of 10 relevant AI queries. This is the foundation metric — you can't be recommended if you're not visible.
Citation Quality
Citations vs. mentions
The ratio of citations (with source URL) to total appearances. A high citation rate means AI platforms consider your content authoritative enough to link to. Citations carry more weight than bare mentions because they provide verifiable attribution.
Sentiment Score
How you're described
The overall sentiment when AI platforms discuss your brand. Are you described positively, neutrally, or negatively? Sentiment affects whether a mention helps or hurts your brand. Linksii tracks sentiment trends over time so you can spot reputation shifts early.
Source Credibility
Where you're referenced from
The average credibility score of domains that cite your brand in AI responses. Being cited from high-authority publications like Forbes, G2, or industry-specific journals carries more weight than citations from low-credibility sources. Linksii scores 190+ domains.
Your AI Brand Score Dashboard
A single view of everything you need to understand and improve your AI visibility.
Example dashboard view. Actual data reflects your brand's real AI visibility.
What Your Score Means
Strong AI Visibility
Your brand is frequently recommended by AI platforms with quality citations from credible sources. You're in the AI recommendation set for most relevant queries. Focus on maintaining your position and expanding to new prompt categories.
Moderate Visibility
Your brand appears in some AI responses but is missing from many relevant queries. There are clear gaps in source coverage and platform visibility. Targeted optimization can move your score significantly within 4-8 weeks.
Low Visibility
Your brand is largely invisible to AI platforms. Users asking AI assistants about your category are being directed to competitors. You need a comprehensive AIEO strategy starting with building presence on high-credibility source domains.
How to Improve Your AI Brand Score
Close source coverage gaps
Linksii shows which high-credibility domains cite competitors but not your brand. Getting featured on these sites — through PR, guest content, reviews, or listings — directly improves how AI platforms perceive your brand's authority.
Target missing prompts
Review the prompts where your brand is absent. Create content that directly addresses these topics. AI platforms pull from web content, so publishing relevant, authoritative content on topics where you're currently invisible helps you get recommended.
Improve cross-platform consistency
If you're visible on ChatGPT but not on Perplexity, there's a platform gap. Each AI platform draws from different sources. Linksii identifies platform-specific gaps so you can tailor your strategy for each engine.
Monitor and iterate weekly
AI visibility is not a one-time fix. Track your score weekly, correlate changes with your optimization efforts, and adjust your strategy based on what moves the needle. Linksii's historical tracking makes this straightforward.
Learn More About AI Visibility
Frequently Asked Questions
The AI Brand Score is a composite metric that measures how visible your brand is across AI platforms like ChatGPT, Claude, Gemini, and Perplexity. It combines visibility rate (how often you appear), citation quality (citations vs. mentions), sentiment analysis, and source credibility into a single score that tells you how well AI platforms know and recommend your brand.
Linksii runs your tracked prompts across all configured AI platforms and countries. For each response, it checks whether your brand is cited, mentioned, or absent. The score factors in: visibility percentage (appearance rate across all prompts), citation rate (percentage of appearances with source URLs), average sentiment of mentions, and credibility scores of citing sources. These components are weighted and combined into your overall AI Brand Score.
Scores vary by industry and competitive landscape. Generally, a score above 70 indicates strong AI visibility — your brand is frequently recommended with quality citations. Scores between 40-70 suggest moderate visibility with room for improvement. Below 40 indicates limited AI presence that needs active optimization. The most useful benchmark is your score relative to competitors in your industry.
Focus on three areas: increase your presence on high-credibility domains that AI platforms reference (publications, review sites, industry directories), ensure consistent and accurate brand information across the web, and create content that directly addresses the prompts where you're currently absent. Linksii's gap analysis shows you exactly which sources and prompts to target.
Linksii offers a free 7-day trial that gives you full access to the AI Brand Score checker and all tracking features. During the trial, you can set up tracked prompts, configure competitors, and see your complete AI Brand Score with all component metrics. No credit card is required to start.
Your AI Brand Score updates every time Linksii runs your tracked prompts. The frequency depends on your plan and configuration. You can view historical scores over time to track trends, identify improvements, and correlate changes with your optimization efforts.
Check your AI Brand Score today
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